What are WordPress titles and taglines?
The title and tagline of your site is usually the first thing a visitor will see. It gives you the name of the blog and exactly what you will get when you visit the site – concise, accurate and professional.
As you can probably guess, your title is the name of your site. This is how people identify your brand and how they find you online. On the other hand, your tagline is a short statement similar to a subtitle or ad slogan, often placed just below your title. It works as a brief description of what your site is and why it exists.
The combination of a strong title with a clear, descriptive tagline benefits your site while trying to get the attention of the audience. Take another look at our own title and tagline combination above. It provides the name of the site, while it clearly and explicitly explains what you can expect from our content (themes, plugins and guides).
It may take time to come up with a well-crafted title and tagline, but it is definitely worth the effort. These two simple pieces of text can help you stand out from similar sites. They also tell your readers what your site is about, as well as the tone and style to expect. Best of all, when done correctly, you can use your title and tagline to improve your WordPress search engine optimization (SEO).
How to create better titles and taglines for WordPress
When deciding how to brand your site, you should come up with an appropriate title. Once you create your title, you can create a tagline that complements it, and then optimize both elements for SEO purposes. Let’s talk about how to do these tasks.
Step 1: Choose your website title
Coming up with a website title can be scary, as it will be the first impression customers get from your site. Think of it this way: your title is your brand. This is how people identify you among all other sites.
The key to coming up with a strong title is understanding what the goals of your site are. Is this a personal blog? Or maybe you are starting an e-commerce store, a non-profit organization, or an online portfolio. Either way, the title is easy to find if you are clear about the purpose of your site.
Need help finding a website name?
When you know what your site is about, it’s easy to come up with possible names. But if you still find it difficult, try this:
- Use adjectives or phrases that describe you, or words or phrases that describe you. For example, suppose you have a job that is about a wide variety of things that you are good at doing and can help people. You can call your blog “Jack (or Jill, or your name) all trades”.
- Deliberately misspelling or inventing words that belong to you or what you do. Do you provide case-based dictionaries and thesaurus support? Call your site “Dictosaurus”. get creative!
- Try using a word generator or thesaurus for new ideas.
Keep in mind the purpose of your website. It’s okay to use something fun and crazy for a personal blog, but you should have at least a little bit of understanding (and a little professional) for a business website.
If your website is your online portfolio or a means to promote your freelancing business, a good option is using your own name for the title – for example, yourname.com. It can strike you even further, but it will tell those without whom you do not need to dig into their profile. It enables you to build yourself and your authority as a brand. For example, Neil Patel has positioned himself as an online marketing guru by branding his name:
Step 2: Create a Good Tagline
Taglines can be difficult to create from the title. You want to make sure that your site is yours. If you can find a clever way to use words or a play on alliteration, that’s fine. However, it is better to briefly describe the content of your site than a clever sentence that does not tell readers what to expect. Even though your tagline will appear after your title, such as, if not more important than the tagline:
Important Points
- Provide a reference for your title, if it does not already clearly indicate what you do.
- Attention or attract the purpose of your site.
- Set the tone for your site.
- Include keywords that will help your site appear in searches.
You can be the best title in the world – for example, Shiny Betrayed Dinosaur-
Your tagline is known as a unique selling proposition in marketing. This is how you can show visitors what would be the benefit of checking your site, answering the question of what is in it for them. If they don’t know why your site is here, or how it is relevant to them, chances are they won’t visit.
Coming up with a nice tagline
A good tagline will not only attract visitors, but will also help them remember you. The best tagline has the following characteristics:
- Keep it short: No matter how you come up with it, we recommend that you keep your tagline short. You want to make maximum impact immediately, and a long, gambler tagline will not be fully displayed in the search results. Try not to use more than 60 characters, as this is what will appear in the search results. Being brief is more effective and prolonged gambling.
- Don’t Repeat: They add strength to the title without repeating it. Remember, you are providing context for your site title, elaborating on the purpose and goals of your site.
- Be different and attractive: You want to say something about yourself that other bloggers or business people are not saying. Spending time to research the competition. If your tagline can express what others are not already saying, or some phrases in a new and unique way, your voice and brand will be more memorable.
It is also helpful to find out who your target audience is. What kind of readers are you hoping to attract? What benefit do you want to provide them? This will help you come up with a tagline that stands out in a search. Need some more help? To get started try Shopify’s free slogan maker.
Why is a Good Title and Tagline So Important ?
As we mentioned earlier, there is a lot of competition on the Internet. The last few years have seen a sheer volume of content available online. According to Uberflip’s 2014 infographic, approximately 145 billion emails are sent every day, 2.73 million blog posts are published and 500 million tweets – not to mention all-hour videos or published news articles uploaded to YouTube. Think how much has increased in the last year!
After creating and marketing so much content with so many people, it has become very difficult for people to take care of your content. Having a title and tagline that attracts the attention of readers and is relevant to your site will help you attract more visitors and stand out from the crowd.
How to add an SEO friendly title and tagline to WordPress
Option 1: Use WordPress’s built-in title and tagline
WordPress includes built-in options for your website title and tagline. In fact, you should choose your site title when you first install WordPress. To make changes or add a custom tagline, simply log into your WordPress dashboard and navigate to Settings> General :
Or you can click Appearance> Customize to go to the live theme. In our Chic Blogging WordPress Theme, the site title and tagline are the very first customization options.
The tagline in Chic (and other premium WordPress themes) can be hidden by default, so if you want to display it you will probably have to enable a setting. For chic, the option is correct in the Customizer General Theme Settings section under Header Options. Just check the box and click save.
Option 2: Use a WordPress SEO Plugin
But these titles are often not the best option, as the default title and tagline will apply to your entire site. To really improve your SEO you will want to take help of a plugin. We personally use and recommend the Yoast SEO Plugin, which you can get for free from the WordPress plugin repository.
Once installed, hover over the new SEO menu item in your WordPress dashboard , and then click on Titles and Meta . From here you can add better default SEO-friendly titles and taglines to different sections of your website. On homepages, custom post types (this applies if you WordPress theme includes portfolio, testimonials, staff, events, etc.), taxonomies (Your categories, tags and more), archives and miscellaneous pages (this will usually be your 404 and search results).
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