Anyone who operates a WordPress blog, porfolio, online store or any kind of website is looking to attract more traffic. Given that most websites depend on search engines to bring in traffic, there is a need for search engines to optimize their website and focus on their WordPress SEO strategies.
Not only should your human readers be able to access, understand and navigate your website. But because search engine bots should crawl your site. Additionally, you can also fine-tune your off-page SEO efforts to bring visitors to your door.
A large number of factors go to make your website search engine friendly. In this post, we will cover five essential materials for SEO strategies that you can focus on to promote your website. Let’s start!
Content is King for WordPress SEO
Whatever it is that you are promoting, when readers come to your website, they are looking for information that is useful to them. If they don’t find it on your website, the resulting bounce rate can hurt search engine rankings (here are some useful tips to reduce bounce rate). Conversely, when you post relevant and relevant content, it excludes you as a reliable source of information. That way, you expect visitors to return to your site and spend more time engaging with your content (note: search engines count repeat visitors as a plus).
Some tips to keep in mind when creating quality content:
- Any visual representations such as photos, videos, infographics will favor readers.
- Choose your niche and write official content for that niche.
- The search engine also scans the comments, reviews and feedback you receive. Therefore, be interactive with your readers.
- To zero in on the type of content you create, listen to your audience, understand their needs and develop content around it. Take help of social media to keep an eye on the trends and preferences of your audience. Research the activities and interests of your audience on social media to find out what kind of content they like.
- Released existing content regularly and updated old content with new links, recent information and statistics.
- Link to other content within your website. Link to lower-order pages so that they gain visibility.
- Get help from guest bloggers and volunteer writing.
Using Keywords Properly
When creating content for your website you have to be careful with the use of keywords. Keywords are what users type into their search engine. So, before you publish it is a good idea to take some extra time to research keywords and focus on something that relates to a well-being content being created for your audience. These words help both your readers as well as search engines understand what your content is. Your content will rank based on relevance to the keywords used by the reader in the search engine result page.
What matters in a search is the quality of keywords and distribution within your content. Two types of keywords should be kept in mind – short tail keyword and long tail keyword. Long tail keywords are more descriptive (like “Easy Beginner WordPress SEO Tips”). This is the important to match them with short tail keywords (which may simply be “WordPress SEO”). Optimizing for long-tail keywords can lead to better conversion rates. As they are often used by people with intent to purchase.
There are many keyword research tools that can help you find the optimal keywords. Like Google Trends, SEMrush, Moz and KWFinder to name a few.
You can also use analytics extensively to see where your audience is going with your searches and browsing sites, and post content there to attract attention to your website. Yet another way to go about it is to check the competition to identify the most relevant keywords. Take a look at social media, or use tools such as ahrefs, and follow their strategies to find out what works for them.
Once you identify the optimal keywords, include them within your page or post title tag, page URL, image file names, alt text and meta descriptions as well as content.
Social media presence
Further our list of 5 essential SEO strategies for WordPress is present on social media platforms. Today it is difficult to ignore the widespread reach of social media. More likes and followers on social media can give you a higher rank with Google as well as giving you access to a wider group of new readers or customers.
With social media, you will be able to target the audience who share. While it is generally a good idea to be on different platforms, you can focus your attention on something that your target audience is most active about and post content more often.
The major social media channels are 2.07 billion registered users. Instagram with 800 million users, and Facebook with 330 million active monthly followers. Other popular channels include LinkedIn, Quora, Reddit and Pinterest. The content you post on these channels should be for each forum’s USP such as pictures for Instagram, keeping in mind professional interests for LinkedIn.
You can tweak your social media settings to customize your posts according to your target market. This would make them more relevant to specific groups in terms of location, age, interests or gender. For example Facebook allows you to change settings to suit specific groups. Twitter has a hashtag for filtering content, and LinkedIn can restrict your audience to a very specific network of individuals.
Social media is the best place for SEO Strategies, conduct surveys, get a sense of what your audience needs and to post relevant and highly topical content. You need to be active on social media on a consistent basis, keep a pulse on trends and react to them immediately. Presenting content in these forums in a highly attractive manner is super important. In addition, it helps you content to maximize the impact of posting the best time to get to know, and therefore determine the positions becomes an important factor to how effective they are.
Nowadays, more searches have been launched on mobile devices than ever before. Mobile is also responsible for a good portion of conversions. Cyber Monday 2017 US sales hit $ 6.59B, with large-scale mobile purchases of $ 2B (a 40% increase from 2016). So you see why this is an important part of your SEO strategies to ensure that your website is mobile friendly. Nowadays, most modern WordPress themes like Total are already responsive and go a long way to ensure that your website is mobile friendly. Not to be forgotten, mobile friendliness is an official SEO ranking signal as of April 2015.
So, how do you optimize your website for mobile phones? Google has given a lot of guidelines for this. Every aspect of your website from colors and logos needs to be viewed and functioned perfectly on the mobile devices used to access your site. You can do many big and small tweaks to achieve this, including optimizing images and maximizing speed. When it comes to mobile, it is best to avoid full screen popups and choose expandable content on your mobile site, such as expandable boxes, and hidden tabs.
You may want to consider accelerated mobile pages which makes your pages quicker to load on mobile in Google’s search results. Many mobile users access your website by tapping on a mobile app on their home screen, and you also want to take advantage of it.
And, after all you’ve done, don’t forget to test your website on PageSpeed Insights or Google Mobile Friendly Test for mobile friendliness.
Another important part SEO Strategies is SEO. factor is location specific optimization to cater to people in a specific neighborhood or geographic area. Relevant, useful and accurate local search results are preferred by Google. Searches titled “I have” are growing in popularity. These searches use geographic signals to generate location specific end results.
The reason for this increase is not far-fetched – Wi-Fi availability in public places, rapid wearable technology, mobile apps and easy network accessibility. It helps shoppers push sales of products that you have when you have them Find them in the shop. If you want to attract customers using mobile devices to make purchases then you definitely need to focus on local SEO.
You can get a good start by including NAP (name, address and phone number) on every page. It is the data used by search engines in searches with local intentions. If you are located in more than one area, there is a separate landing page for each locality, and include relevant content for that locality. Try to include location in your keywords and make sure you take the changes to social media. Be generous with the Call to Action button (Call Now, Subscribe, Learn More, Send Messages), they are an easy way for readers to connect with your business.
Another thing you can do is to list in local directories such as Craigslist or City Search. At Google My Business you can submit details such as your business hours, phone numbers, and directions on Google search and maps, and confirm this for authenticity. Next, your business has a better chance of appearing in a custom panel at the top of the search results page. Facebook also conducts local awareness advertisements, using which you can reach people close to your business by displaying advertisements when they are near your location.
Given the information overload on the Internet, it is not easy to get visitors to your site. But the tips in this post can help you improve the SEO of your website and increase traffic to your website. If you need more help to increase traffic to your site, check out our post with more SEO tips.